Last time, we left off with making sure you update your website and creating returning visitors. If you are reading this, thank you for returning! Let's continue where we left off.

IS YOUR SITE INFORMATIVE?
Visitors should be able to find all the information they need about your business on your website. Include your name, address, email, phone numbers, and any other information visitors may need. Be sure to mention what product or services you offer. You can also include sections or pages on your site for FAQs, bulletins, and email subscriptions.

ARE YOU USING IMAGES AND ICONS EFFECTIVELY?
Be sure images are proportional and conservative. Don't use too many images and if you do use images, use images relevant to you site or business. Effective use of white space is essential when using images. Have a little space between images, icons, and paragraphs.

ARE YOUR VISITORS GIVING YOU FEEDBACK?
A good way to receive feedback on your site or business is to simply ask your visitors/customers. Have an area on your site with a form or survey where visitors can give you feedback on what they like and dislike. This is a great way to make adjustments and satisfy your visitors. You could even include a little incentive for their feedback. Who doesn't like free stuff?

IS YOUR WEBSITE ETHICAL?
Avoid racial, biased, sexist and stereotypical language. Do not use insulting terms or names. Be nice! You also want to be honest and accurate with the information on your site.

Well, that is all I have on designing effective websites. As always, feel free to do some research of your own. You may find something I missed! I wish you all the best in your website and business endeavors.